Global marketing

Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".

Worldwide competition

One of the product categories in which global competition has been easy to track in U.S.is automotive sales. The increasing intensity of competition in global markets is a challenge facing companies at all stages of involvement in international markets. As markets open up, and become more integrated, the pace of change accelerates, technology shrinks distances between markets and reduces the scale advantages of large firms, new sources of competition emerge, and competitive pressures mount at all levels of the organization. Also, the threat of competition from companies in countries such as India, China, Malaysia, and Brazil is on the rise, as their own domestic markets are opening up to foreign competition, stimulating greater awareness of international market opportunities and of the need to be internationally competitive. Companies which previously focused on protected domestic markets are entering into markets in other countries, creating new sources of competition, often targeted to price-sensitive market segments. Not only is competition intensifying for all firms regardless of their degree of global market involvement, but the basis for competition is changing. Competition continues to be market-based and ultimately relies on delivering superior value to consumers. However, success in global markets depends on knowledge accumulation and deployment. Today, more and more marketing companies specialize in translating products from one country to another.

Global

Global means of or referring to a globe and may also refer to:

Entertainment

Companies and brands

Social media

Social media are computer-mediated tools that allow people or companies to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between businesses, organizations, communities, and individuals. These changes are the focus of the emerging field of technoself studies. Social media differ from traditional or industrial media in many ways, including quality,reach, frequency, usability, immediacy, and permanence. Social media operate in a dialogic transmission system (many sources to many receivers). This is in contrast to traditional media that operates under a monologic transmission model (one source to many receivers).

Adobe After Effects

Adobe After Effects is a digital visual effects, motion graphics, and compositing application developed by Adobe Systems and used in the post-production process of filmmaking and television production. Among other things, After Effects can be used for keying, tracking, rotoscoping, compositing and animation. It also functions as a very basic non-linear editor, audio editor and media transcoder.

Description

Adobe After Effects is software primarily used for creating motion graphics and visual effects. It allows users to animate, edit, and compose media in 2D or 3D space with many different built-in tools and third party plug-ins which can be downloaded from the Internet depending on what type of plug in the user is looking for. It also provides individual attention to variables like parallax and also user adjustable angles of observation.

Adobe After Effects is a layer-oriented program. Each individual media object like video clips, still images, audio clips, etc. runs on its own. In contrast, other Non-Linear Editing Systems use a system where individual media objects can occupy the same track as long as they do not overlap at the same time. This track-oriented system is more suitable for editing and can keep project files more simple. The layer oriented system that Adobe After Effects has is suitable for extensive video effects work and also key framing. Other compositing packages, especially the ones that employ tree or node workflows, such as Nuke and Fusion, are better suited to managing complex interconnected data flow within a composite. Adobe After Effects is capable of countering the problem somewhat by selectively hiding layers or by grouping them into pre-compositions.

Station identification

Station identification (ident, network ID or channel ID) is the practice of radio or television stations or networks identifying themselves on-air, typically by means of a call sign or brand name (sometimes known, particularly in the United States, as a "sounder" or "stinger", more generally as a station or network ID). This may be to satisfy requirements of licensing authorities, a form of branding or a combination of both. As such, it is closely related to production logos used in television and cinema, alike.

Station identification used to be done regularly by an announcer at the halfway point during the presentation of a television program, or in between programs.

Asia

Idents are known as a montage in Thailand, and as an interlude in Cambodia and Vietnam.

Station IDs in the Philippines differ from the original concept. Instead of a way to identify television networks, these are presented in the form of music videos that represent the season in which the ident is aired during, which consist of tag-init (summer season), tag-ulan (rainy season), and Pasko (Christmas season). Station IDs in the Philippines runs for three to six minutes depending on the television station. The longest station ID is "Thank You Ang Babait Ninyo", which was used by ABS-CBN as a Christmas ID in 2014, lasting for ten minutes and 36 seconds. However, ABS-CBN, alongside some networks (i.e. UNTV, RPN, IBC, and PTV), also releases CGI-animated station IDs, not yearly but sporadically.